IUA recorded a strong finish to 2015, registering a total of 2,041 vehicle sales for the month of December – comprising 1,434 one-tonne D-MAX ute and 607 units of its seven-seat MU-X SUV.
The YTD results for the D-MAX (14,640 units) being particularly impressive in 2015 having outsold some of the more established one-tonne ute brands in the Nissan Navara (13,897 units) and the Mazda BT-50 (13,500 units).
December 2015 also delivered the Brisbane-based distributor the sale of its 70,000th vehicle since entering the Australian market in late-2008 (70,990 to date – 59,908 D-MAX / 11,082 MU-X), making it Australia’s fastest growing automotive brand.
Isuzu UTE now ranks as Australia’s 16th largest automotive brand, surpassing more time-honoured brands such as Suzuki.
Pursuing a 2015 target of 20,000 vehicle sales, IUA Managing Director & CEO, Yasuhiro (Yasu) Takeuchi proudly proclaimed Isuzu UTE aimed continued growth in 2016 and beyond.
“I am very pleased with our 2015 result and our rapid growth which grew more than double vs 2013 (10,089 units). And, I am also proud of wonderfully committed family of dealers – now numbering around 130 outlets across the country,” Yasu said.
“Also contributing to our success in 2015 was the launch of our ‘Go Your Own Way’ marketing platform and the introduction of our ‘I-Venture Club’ initiative, both which have been very well received by the market.
“2016 will again see us faced with the challenge of growing in the most competitive segments of the Australian automotive market, but I believe the combination of our honest, reliable products that deliver on their promise, coupled with our class-leading customer satisfaction, our brand will surely continue to strengthen,” Yasu added.
