10 May 2017

Isuzu Ute celebrates 100,000 sales

Isuzu UTE Australia (IUA) achieved a major milestone in April 2017 — as internationally — the Japanese brand celebrated its 100th anniversary.

• 100,000 vehicle sales since 2008

• Eight years of consecutive double-digit growth

• Growing national dealer network

• Class-leading Customer Satisfaction

Isuzu UTE celebrates 100k in sales in Australia
Isuzu UTE.

Setting Australian foundations in October 2008, the Brisbane-based distributor has experienced phenomenal growth in its short tenure, and has just posted 100,000 cumulative unit sales of its 1-tonne D-MAX ute and 7-seat MU-X SUV since inception.

As an illustration of IUA’s increasingly rapid rise, and the growing popularity of its products in the Australian market, it took two-and-a-half years for the first 10,000 Isuzu UTE vehicles to be sold after its introduction in 2008, but less than six months to post the most recent 10,000 sales. For eight consecutive years IUA has posted double-digit sales growth.

In unison with its rapid sales growth, IUA’s dealership network has also expanded – from an original 39 dealers in 2008 to a group of over 130 outlets across the country today – with plans afoot for further strategic growth.

“Since launch, our products have been endorsed with awards both here and internationally leaving no doubt they are capable performers – and this is backed by the positive feedback we receive from both our private and fleet customers who put our vehicles to the test in some very extreme conditions day-in, day-out,” IUA’s Managing Director & CEO Yasu Takeuchi said.

“Our exceptional customer satisfaction results reflect our philosophy to deliver customers honest, reliable products that are not only fit for purpose, but exceed our customer’s expectations,” he added.

IUA has had its excellent product reliability and after-sales service claims validated in the recent Roy Morgan Customer Satisfaction Awards, which placed IUA second behind eventual winner Lexus in its 2016 Car Manufacturer of the Year. IUA was the only other manufacturer outside of Lexus to score individual monthly wins in the awards.

“While our brilliant products lie at the core of our success, the quality of our marketing, sales and dealership service, as well as our after-sales care complete the positive customer experience that people expect when making a significant investment in a brand.

“I believe that if we can continue to deliver on our promises and respect the trust of our customers, our brand will continue to grow from strength to strength,” Mr. Takeuchi said.

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